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Indian pharma sector going digital at a fast pace

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  • Date Added: Dec 17, 2019
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Case Study

ECONOMICTIMES OCT-2016. A digital wave is sweeping across the $17 billion Indian pharmaceutical industry and companies are dumping old ways of marketing for newer technology, a survey of 20 top drug makers in the country has found. This new technology ranges from scientific detailing to doctors to using newer algorithms for better insights into issues like patient compliance.